Hubhopper, India's leading podcast creation and hosting platform, is pioneering the future of audio content with the launch of Podcast Creation with AI (Nov ‘23), aiming to seamlessly transform ideas into engaging podcasts.
My Role
Built and managed a product design team of 3
User research, prototyping, UI design
Timeline
Ideation + Research - April 2023
Design + Prototype - Jul 2023
Testing - Oct 2023
Launch November 2023
Key Challenges - #1
Podcasts differ significantly from other media formats; only two elements determine whether people will click on them: their name and cover art.
While it may seem obvious that a podcast's name should reflect its content, our research reveals a trend: many creators opt for trendy, cool, yet vague and ambiguous names, leading to decreased discoverability.
Key Challenges - #2
The majority of creators were content enthusiasts and hobbyists, with limited technical expertise in the podcast industry. Many were newcomers, just starting their journey in this field.
Do I need to buy expensive equipment for recording
I don’t have any voice artist experience, can i still create a podcast
Do I need to book a studio for my recordings?
Key Challenges - #3
The majority of creators were content enthusiasts and hobbyists, with limited technical expertise in the podcast industry. Many were newcomers, just starting their journey in this field.
Do I need to buy expensive equipment for recording
I don’t have any voice artist experience, can i still create a podcast
Do I need to book a studio for my recordings?
Q: At which point of creation
process you needed help the most?
Answered: 431 | Skipped: 98
204
43
110
74
Editing
episode
Recording
Episode
Writing
script/content
Promoting
How might we integrate artificial intelligence to help creators with their pain-points?
